Digital transformation
Minutes
Customer onboarding, down from days
Omnichannel strategy and digital banking launch
Local bank, GCC
The challenge
A local bank was losing the next generation of customers to digital challengers and neighbouring incumbents. Onboarding took days, the branch-led model was expensive, and the technology estate could not support a modern proposition.
What we did
Designed the omnichannel strategy and digital-only proposition, selected and architected a cloud-native platform, launched WhatsApp banking and instant digital onboarding, and ran the programme through to launch with cost-to-income impact tracked from day one.
The outcome
Onboarding in minutes rather than days, a dramatically reduced cost-to-income ratio for the digital proposition, and a customer base skewed to the younger segments the bank had been losing.
Practices: AI, Automation & Digital · Marketing & Growth